The Weather Insights Platform™ (WIP™)

The Weather Insights Platform™ (WIP™) is a dynamic, web-based application designed to provide a competitive edge for retailers, restaurants, and e-commerce organizations. Leverage WIP to optimize business performance using hyper-local weather data and ultimately to increase revenue.

Plot and track assets and locations to understand how each is impacted by weather. Create sales forecasts, review model performance, quantify the impact of weather on sales, and more with easy-to-use modules accessed via a single dashboard. 

Demographics and geo-fenced location data are also available and easily integrated with WIP.

Quickly review an Executive Summary of weather impacts by revenue center and item from your WIP dashboard.


Leverage WIP to analyze the impact of weather on sales by geography.


Analyze the sales-weather correlation of specific weather conditions such as snow fall.


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