Raw data and other data sources are filled with inaccurate and incomplete data (up to 25% of weather data is incomplete or inaccurate).
Further, weather data is also severely limited by the lack of actual weather reporting stations and most weather reporting stations are typically located at airports and are generally found scattered amongst major cities.
In the United States, the distance between airport weather stations is typically 50 miles, and frequently over 100 miles, and generally located close to an metropolitan area, which can have markedly different conditions than suburban and rural area.
Trying to correlate this weather station data to useful business metrics (revenue, sales, resources, etc.) is often futile since the weather recorded at the station is often very different from what occurred at the point of interest.
The OnPoint Advantage
OnPoint Weather is available for any latitude/longitude point and many geographic sites areas such as ZIP or postal codes, MSAs or DMAs and provides a continuum of daily and hourly, past, present and forecast weather data covering all major land masses and extending to more than 200 miles offshore.
OnPoint Weather is available with past weather data back to the year 2000, to the present, and includes a 10-day forward-view forecast.
We are also the only weather data provider offering climatology data which businesses are using to determine the mean weather (i.e., average and/or “normal” conditions), at any point in time, for any location, allowing businesses to track the departure from normal.
No other weather data provider has this robust of weather data offering.
Incorporating OnPoint Weather into your company’s data, or a business intelligence platform, enables you to easily analyze weather data to discover insights into how weather impacts your bottom line.
Companies are able to reduce wasteful spending, increase ROI, optimize logistics, fine-tune marketing campaigns, improve resource planning, and so much more with OnPoint Weather.
Highlights of OnPoint Weather
- Past Weather Data – immediate access to a staggering array of weather data going back as far to 2000. This comprehensive historical weather data allows you to quickly analyze the impact weather has had on your business and ensure you are making the most intelligent and informed data driven decisions for your business.
- Climatological Data – is the statistics of weather over time. Climatology (or ‘climo’ for short) can be useful in two ways. The first allows one to compare weather to what should be ‘normal’ weather for a place and time. Weather parameters such as temperature, humidity, wind and precipitation can be differenced with climo to get a ‘departure from normal’. Often it is the departure from normal that has the biggest influence on consumers. The second use of climatology is as a long-range forecast. Most dependable forecasts can only provide a reliable forward view of several days. A few more advanced forecasts can look forward a few weeks with some skill. Beyond that, longer range forecasts tend to be sketchy. A helpful alternative is to use climatology to get a solid estimate of what to weather to expect for any location and any point in time. Weather Source’s OnPoint Climatology supports nearly two million points globally with climatology information on hourly and daily increments. The OnPoint Climatology provides information on weather parameter means and standard deviations. In addition, OnPoint Climatology provides valuable ‘frequency of occurrence’ information for parameters like precipitation and snowfall. The frequency of occurrence provides insight into how often certain precipitation amounts occur. For example, how often does snowfall in the range of 1.0 to 2.5 inches occur.
- Weather forecast – Enables you to quickly view forecasts up to 10 days and strategically plan for weather data that might impact your business and also assist with planning for business needs such as staffing, energy, and resources.
- Weather update service – Using the OnPoint Platform and OnPoint API (or easy to use CSV files) for both data access and updates, you can rest assured that you will always have access to the most up-to-date OnPoint Weather.
- Location targeting options – the ability to pinpoint your weather data into locations that makes sense for your business. The OnPoint platform can provide weather data for any latitude/longitude point and for many common targeted geographic reference points such as ZIP Codes, designated market area (“DMA”) and metropolitan statistical areas (“MSA”), ICAO (clean station data) cities, counties, and states.
- Hyper-local and high resolution – There are fewer than 10,000 viable weather observation stations in the world and these stations are often too far away from your point of interest to be effective. The OnPoint Platform analyzes nearly 2 million global data points to delivery the most hyper-local data in the industry.
OnPoint Precipitation Map for February 2, 2015
OnPoint Weather Available Parameters
- Precipitation confidence
- Snowfall confidence
- Wind speed
- Cloud cover
- Dew point
- Relative humidity
- “Feels like” temperature (wind chill & heat index)
- Surface pressure
- Specific humidity
- Wet bulb temperature