Studies show that periods of hot, sunny weather improve people’s moods, producing better reception to advertising, and ultimately the consumer is more inclined to purchase the goods and services advertised.
Retailers are using OnPoint Weather to anticipate and mitigate risks and capitalize on weather based opportunities. Correlating OnPoint Weather with other data sets using various data models and analytics, retailers are better understanding weather’s influence on consumer behavior
Retailers are also using the OnPoint Weather and weather based analysis to deliver informed and targeted marketing to customers. By incorporating OnPoint Weather with the retailer’s own transactional data (sales, inventories and store locations) is enabling comprehensive modeling of relevant scenarios which directly impacts merchandise sales, product sales, and consumer traffic in stores.
Retailers and distributors are also using OnPoint Weather to optimize their supply chains, pinpoint times to purchase inventory, reduce stock-on-hand amounts, improve staffing, and optimize marketing programs
Inventory control and distribution can also benefit from OnPoint. Retailers are learning quickly how to successfully implement weather into all aspects of their business, including pricing, staffing, marketing and other business areas.
Contact us to get started using OnPoint Weather as a part of your business intelligence.