Did you know that strawberry pop-tart sales increase almost 700% upon a forecast of a hurricane and that the top selling pre-hurricane product is beer?
Advertising companies and businesses using OnPoint Weather know this and much more.
OnPoint Weather allows advertising and marketing companies the ability to to correlate sales and other analytics to weather data and successful businesses are using weather data as a critical component in successful sales and marketing strategies.
Retailers are able to use weather data to promote products or services. For example, if the present or forecast weather is snow and wind, a spa might run a “Stormy Day Spa Sale”.
Using weather data for targeted marketing by choosing to show messages or advertising in only certain areas based on weather data reduces ad waste and strengthens a company’s branding and positioning in the market.
Contact us to get started using OnPoint Weather as a part of your business intelligence.